Let’s get into how you can effectively harness Pinterest to accomplish those objectives. It also fulfills all the important objectives of social media marketing: raising brand awareness, community building, driving traffic to your website and enhancing relationships with customers. Pinterest is a great network for businesses to connect with their audience, whether it’s B2C marketing or B2B marketing. This interactive environment is optimal for businesses to engage and interact with consumers and, believe it or not, other businesses. From there, the user can either save that content to their own board or keep scrolling. The feed a user sees consists of content the people they follow are pinning or choosing to save. Pinterest is a free social networking platform that allows users to share and collect pieces of multimedia and save them to a virtual bulletin.Īccording to the CEO Ben Silvermann, Pinterest is meant to be a source of inspiration and encourages users to “go out and do that thing.” These Pinterest boards can be public and available for other users to view, or they can be private so only the owner can see it. Often these bulletins, or boards, are dedicated to a specific topic. Pinterest is a free social networking platform that allows users to share and collect pieces of multimedia (typically images) and save them to a virtual bulletin.
What is Pinterest?īefore we begin thinking strategically about using Pinterest, it’s important to know the basics. Not convinced? Let’s delve into what exactly Pinterest marketing looks like and what cool new features you should use to enhance your social media strategy as a whole. Pinterest marketingīelieve it or not, lead generation, website traffic, and brand recognition are all outcomes Pinterest can deliver. Pinterest for business is actually a real use of the network - not only real, but also effective and worthwhile. Often the dark horse of social media channels, Pinterest is not all weddings, workouts, and hairstyles. If you’re looking to reach a new audience or your current audience in new ways, look no further than Pinterest.
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